Here’s everything you need to know about how the GoGlobal Growth Advisory Program works including the selection criteria and process we follow, what it looks like to work with us, what kind of benefits you can expect from this program and what we expect from you, program fees and how to apply.
1. Online Application Process
You can apply to our Growth Accelerator Advisory program using this online form. We review all the applications we receive during our weekly review meetings. Once we’ve reviewed your application, we will invite you to an Introductory Call with our selection committee.
2. Introductory Call
The objective of the Introductory Call is for us to drill down into more detail on your business as well as to get to know you and your vision better – so be prepared to give us your best pitch. Though GoGlobal does not invest, we represent our global investor network and will be interviewing you with the eyes and ears of our investors in order to determine who we can approach for funding on your behalf. This is also an opportunity for you to ask us questions and make sure our program is the right platform for you to grow globally. Even if you don’t get an invitation to join our portfolio, you will still receive valuable feedback on your funding strategy during this session.
3. Review and Selection
After your Introductory Call is complete, our portfolio selection committee will convene to decide whether or not invite you to join the GoGlobal Portfolio. Companies in our portfolio benefit from our global investor network and the strategy sessions we conduct in order to help you present the right funding strategy to the right investor/s and or strategic partner/s.
4. Formal Invitation to Portfolio
If our portfolio selection committee decides you are the right fit for the GoGlobal portfolio, you will be given a agreement to review which explains our advisory terms and fees. Fees include a service fee that is billed quarterly and commission due only upon receipt of investment that you receive through our network. Once you agree to GoGlobal’s terms and sign the agreement, you will receive a formal welcome to our portfolio and we will schedule your first strategy session. Before your first strategy session, you will be required to complete your onboarding packet.
STARTUP GROWTH & SCALEUP EXPANSION ADVISORY PROCESS
Your GoGlobal Growth journey begins with a kick off strategy session. In this session we will review your business plan, your presentation and dive even deeper into your business and fundraising strategy. Depending on the outcome of this session, we will decide together with you what materials you need to gather, prepare, and/or update to get ready to get in front of our Investor and Partner network. This process of preparation may take anywhere from 1-3 months depending on how far along you are in the fundraising process and may involve some introductory calls with our mentor-investors for strategic feedback.
When you are ready to be introduced to our investor network, we will make direct, personal introductions by email. You are expected to follow up within 48-hours of our introduction and initiate the next step with the investor. We may or may not be present with you during the follow up investor calls depending on the circumstances, needs and availability.
Aside from personal introductions, we also send out mailers to our larger network of investors and partners once a month highlighting investment opportunities from our portfolio. Once you are in our portfolio, you will be eligible for inclusion in our monthly investor mailer. When an investor or partner from our network requests an introduction, we will follow up with a personal introduction between you and the investor.
Whether through our direct introductions in our monthly opportunities presented to our investor network, we will work closely with you and the investor to garner feedback, incorporate this feedback into your strategy, and conduct follow up calls. As a GoGlobal portfolio company, we stay with you through your growth process, and as our investor network grows, we are able to make more diverse introductions for you. We are available to help you work on the due diligence process, prepare financial tables and projections, negotiate terms with the investor, join you for investor meetings, prepare for important investor presentations and maintain your value as the founder of your company.
GoGlobal will be present with you through the due diligence process to make sure you present the best case possible to the investor. We will help you communicate the highest value
As a GoGlobal portfolio company, we will be present with you during negotiations with any of the investors we introduce you to – either directly, or indirectly through any of our investor communications. We will be present during negotiations to help make sure you get the best deal possible which includes making sure you are also looking ahead and creating the best foundation for your next investment round.
Since we are not simply brokers, GoGlobal prefers to establish long-term relationships and be with you on your journey as long as it is a good fit. Even at the post-seed stage, we are looking ahead to the next investment round and beyond to make sure the foundation you lay in the beginning is solid, and you are setting yourself up for success in later stages. This includes thinking about potential investors and funds who can grow with you or who can help you grow through their networks. We are not just trying to save the day, but lay the foundation for a fruitful journey ahead.
STARTUP GROWTH & SCALEUP EXPANSION ADVISORY FEES
This program requires a lot of time, effort and legwork on your part as well as on our part. We expect you to be professional, timely, and open to feedback and advice from us and our investor and mentor network. On our end, we put in many hours each week to make sure you are prepared to get in front of investors, and then to make sure the investors are properly informed about the benefits of your investment opportunity. We are invested in your success and doing the best job possible to help you reach your investmenT, growth and expansion goals.
These are different kinds of opportunities to help your startup grow. Some include direct investment, some include important strategic partnerships, some include sales contracts.
Growth is about more that receiving investment. Growth is about how you use the opportunities and resources in front of you to serve more people.
We help you open doors to more of those opportunities.
Companies who choose to work with GoGlobal do so because they want to grow, expand and eventually exit.
The way we work - and the value we add - comes from working actively with and for our portfolio companies to support their engagement with our growing global investor and partner network in order to give them the best chances of success.
This involves regular strategy meetings with us and a lot of active legwork on our part and yours.
If you are a visionary startup founder willing to put in the effort required, we are delighted to accept your application for our program.
We review applications twice a month and look forward to receiving your application.
ONBOARDING PACKET CHECKLIST
Once you are accepted to the program, you will be required to complete the following before scheduling your first Strategy Call:
GoGlobal is better than an investment company because we have relationships with 220+ investors and strategic partners around the world. We help you improve your potential for investment by working with you closely before you get in front of our investors and then making warm, personal introductions with the ones we think are the right fit for you. Unlike a broker who might just forward your pitch deck around aimlessly, we work actively and directly with you and our investor network to help you get the best chance for investment.
The way we work – and the value we add – comes from working actively with and for our portfolio companies to support their engagement with our growing global investor and partner network in order to give them the best chances of success. We are also actively growing our investor network by attending events, scheduling one on one meetings, hosting networking opportunities. The service fee allows us to grow our network and spend time helping you benefit from it.
We focus on the quality of the introductions over the quantity. You only need one introduction if it’s the right match for you. This is why we devote time to strategy sessions with you as well as time and energy building relationships with our investor network. In this way we are able to make the best introductions for you that we can.
GoGlobal can help introduce you to strategic partners and potential customers in new regions and markets. Through our partner network we can help open doors for you and set up sales meetings. Although GoGlobal isn’t positioned to be a sales representative, we can help you expand your business into new markets through personal introductions and references.
GoGlobal is available to provide support to you throughout the duration of our agreement. The hard work begins after you’ve received investment funding, and GoGlobal helps you follow your business plan as you work toward your next round of funding. Through regular meetings and reports from you, GoGlobal helps keep you focused on meeting the KPIs that often come with investment funding. Helping you manage this process in the most efficient way is a vital step in preparing you for advanced investment rounds later. Many of our portfolio companies prefer to retain us through later and later investment rounds because of our know how and our network. We are available to work with you long term.
GoGlobal guides you with regard to strategy and what elements should be including in your business and financial plans, but you are responsible for preparing these materials. GoGlobal supports the development of existing materials and the pitch presentation of the investment material to the investor in the best way. GoGlobal does not make this material as part of our advisory agreement. If you desire help making your investment materials additional services will be offered to you outside of the advisory agreement.
The aim of this program is to help you find growth investment. Through your carefully and strategically-prepared investor materials and presentation, GoGlobal introduces you to our global investor network. Through our introductions we make our best effort to ensure that the conversations and negotiations pass in the most efficient way. In addition to helping you find growth investment, GoGlobal also helps lay the groundwork for business collaborations and strategic partnerships that will help you grow your bottom line. See more about how our process works here.
The most important thing is that we agree on a unified fundraising strategy. We will use this strategy to approach the investors in our network, and we encourage you to use this strategy if you decide to approach investors on your own. In some cases we will find the lead investor and through joint efforts find co-investors. It helps to have one, aligned fundraising strategy. If you find your own investor while we’re working together, we will celebrate together and decide the next best move strategically. Many of our portfolio companies prefer to retain our advisory services to prepare for the next round in which case we are happy to stay on your team.